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Home of personalised keepsakes

Meaningful gifts and modern heirlooms, made beautifully.

Starting Traditions

Preserving Memories

Celebrating Craftsmanship

Marking Milestones

Starting Traditions

Preserving Memories

Celebrating Craftsmanship

Marking Milestones

Starting Traditions

Preserving Memories

Celebrating Craftsmanship

Marking Milestones

Best Sellers

Custom Hats

Custom Hats

Tote Bags

Tote Bags

Chair Bags

Chair Bags

Namesake Heirlooms

Keepsake Cushions

Keepsake Cushions

Baby Blankets

Baby Blankets

Personalised Pillowcase Collection

Personalised Pillowcase Collection

Holiday Heirlooms

Holiday Heirlooms

4.9 (143)

"The sweetest usable keepsake!
I have purchased several hats for my girls and presents for other kids. They are loved and worn to death by all!"

Casey, Australia

4.9 (143)

"Lovely Heirloom! I was so delighted when I opened my parcel, The quality of the fabric and embroidery is so lovely and a very special piece to have for my daughter’s first Christmas and to use for many years to come."

Kasey, Australia

4.8 (76)

“Really rate this one, my wife hasn’t put it down and looks exactly like our crazy Dalmatian puppy. Great product and will be buying again”

Thomas, Australia

4.8 (76)

“Fantastic cap! Great quality, fast and love the embroidery, worth it.”

Beth, Australia

Hats Collections

We believe things that take time and that are made with intention have deeper meaning and lasting sentiment, this is why your keepsakes are embroidered-to-order. We are a small team in New Zealand that is passionate about making the highest quality keepsakes to hold your memories.

From the design of our products to the quality materials with which they’re made, your keepsakes are in good hands.

We believe moments are not meant to be stored, but shared for generations. Namesake embraces craft, tradition and whimsical designs that are inspired by our two homes- America and New Zealand. Honouring our roots through the timeless technique of embroidery. Inspired by the natural beauty of our surroundings in New Zealand's countryside, We believe memories are not just meant to be stored, but shared for generations. With each part of our embroidery process, we take special care by choosing high-quality materials and timeless techniques. From our design-forward aesthetic, to the unique look and feel of each handcrafted product, learn what sets us apart.

Our Story
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Dogs & Pet Hat Collection

Our Dogs & Pet Hat Collection features original designs embroidered on the front and personalised text on the back.

Embroidery Events

We have had the absolute privilege to work with incredible local and international brands including Karen Walker, Maggie Marilyn, Paris Georgia, Elle & Riley, HOKA, Tommy Hilfiger and more.

We love turning your events into personalised experiences where your guests can create bespoke pieces! Each event is unique, so contact us to learn more about working together.

Collaborate with us